3. Titles – Online Content Marketing – A BOLD title speaks to your content.
Welcome to Part 3 of our 4 part series on Content Marketing
This is not a title.
This is a title!
Titles are used to “Hook or Grab” the attention of the reader and state the significance of your content. It is important to write attention grabbing titles whilst using visual breaks, dynamic images or graphics related to your content.
There are a large number of companies and business’s that operate in and around Fort Lauderdale that are all competing for results on search engines and landing pages. The requirement for the competitive edge when it comes to local search has become a game changer. Howzit Media Marketing is a well positioned Marketing agency with years of search experience in Branding, Creative and Organic SEO.
As we all look to add that one item that will change the game in our favor, website content is playing a critical role; but the title, even more so. Statistics show us that up to 80% of the click through’s from any article, or social media content is from the words that are contained in the header or tag line, those words that strike a chord with readers and engage them!
Anyone who has arrived at the world of website content creation by way of journalism, understands the value of a “catchy headline”. Readers’ eyes tend to navigate towards what they find the most intriguing, compelling, or curious on the page. When the reader is presented with multiple options, or when faced with a limited time frame for absorbing content, the headline or title is the hook! If you are creating online content for a business client, it will do absolutely nothing for sales, lead conversions, or ROI if you are unable get readers to engage with that content, end of story.
Once you’ve captured your readers’ attention with your headline, you still need to keep their eyes on your page until the very end of the piece (so they see all of the calls to action). Using sub-headings correctly formatted with the correct heading tag is also very important, as are the use of meta tags and tags that reference the various sections or categories within your site. Use bullet points to break up the page and use engaging images that capture your clients interest as well.